Carlos Velasco

Oxford University

Multisensory food (and food-related objects) perception and attention

 

Every one of us matches the senses in surprising ways. Take, for instance, the case of tastes/flavours and vision. We typically perceive foods visually before we eat, which makes vision critical for taste/flavour expectations and experience. In fact, crossmodal correspondences (i.e., the tendency people have to match information across the senses) between tastes or flavours and the other senses have been extensively documented in recent years. Moreover, researchers have started to assess why these correspondences happen, as well as the way in which they influence processes such as perception and attention. In this talk, I will introduce some of my recent research on this topic and will provide some insights as to how it may inform the process of multisensory experience design.